Assignment task: You are Starbucks. As a team, map the café/poured coffee purveyor industry. Use assigned readings and online resources as needed. In addition to Starbucks, you must include Peet's, McDonalds and Dunkin Donuts. You may also want to include Blue Bottle, Philz, your local indie coffee shops, AM/PM, 7-11, the corner deli ... Find basic facts: (how many stores, geographic presence, product range), and differentiators. Analyze the strategic map. Who's your real competition?