Problem
Additional information for question: Creative phases include: Background or knowledge accumulation, incubation process, a "eureka" idea experience, evaluation, and implementation.
Volkswagen is currently in fierce competition with competitors in the gasoline-powered car line; in the future Volkswagen wants to compete in the field of electric vehicle production and is stuck in the creative stage. So, please use additional information above and discuss the advantage of creative phases to analyze the situation Volkswagen is facing and the way Volkswagen deals with competitors in the fiercely competitive environment.