Discussion:
Create an 8- to 10-page fundamental financial analysis (excluding appendices, title page, abstract, and references page) that will cover each of the following broad areas based on Ford's financial statements:
1. Provide a background of the firm, industry, economy, and outlook for the future
2. Analyze the short term liquidity of the firm
3. Analyze the operating efficiency of the firm
4. Analyze the capital structure of the firm
5. Analyze the profitability of the firm
6. Conclude with recommendations for the future analysis of Ford (trend analysis)
Writing the Final Paper
The paper:
1. Should be 8 to 10 double-spaced pages in length (not including the title and reference pages) and formatted according to APA style