Problem 1: How can the integration of a company's philanthropic charitable giving with its corporate performance be achieved and what might be the consumer response to this effort?
Problem 2: Analyze the shifts in the 6 self-oriented values among Americans. Clearly state and compare the views-position of the textbook authors of these values with other recent (last 2-3 years) research reports on those values.
Problem 3: Can you clarify the concept of green marketing affd the term "greenwashing"? Furthermore, analyze the discord among Americans concerning environmental sustainability.
You can give your own thoughts on these topics too. But be sure to differentiate your views from what's in the textbook and other references. Here are some sources of materials for this assignment. This should help you conserve time. These materials are comprehensible and have pertinent data to keep. Please consider other reports as well. Assure that your writings are accurately cited and don't forget to add your references at the end of your essay.