Marketing Homework
It is year 2005.You have been appointed as a Head of International Marketing Startegy for Nokia Networks. You have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region. The main purpose of this assignment is, after conducting a thorough market analysis, to recommend which market (either Saudi Arabia, Kuwait, Qatar or United Arab Emirates) should Nokia Networks enter first. Your market entry recommendation must be supported and justified by credible reasoning and suitable evidence.
You have been given data sheets for these four GCC mobile communication markets (i.e. Saudi Arabia, Kuwait, Qatar and United Arab Emirates). As a suggestion, you should choose minimum of six important market variables from these data sheets and compare them across the four markets to get a good feel for the market trends that will indicate the mobile communication market potential in the future. Examples of suitable market variables could be Population, Nominal GDP per capita, Total Mobile Reveneues etc. Furthermore, as a requirement, you should analyze the selected six variables over a four year period (i.e. 2007, 2008, 2009 and 2010) to understand important trends within the GCC mobile telecommunications market.
You should put together a market entry strategy report (maximum of 6 pages). The report should include the analyses (i.e. graphs or tables to show the mobile communications market trends), key interpretations of the used data/variables, recommendations and their strategic justification.
Chiefly your report will be judged on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.