Problem
Debate on the role of markets and marketing and the analysis of buying behavior in order to develop effective marketing communications: A case study on Spark NZ (Telecommunications company )
A. Introduction
a. Introduce the assignment topic
b. Background of the selected organization and reasons for selection
c. Objective of this assignment
d. Structure of the assignment
B. Debate on the role that marketing plays in this business
a. Explore the role marketing plays in the business - the marketing focus of the business.
b. Debate on the role of marketing (three arguments for and three arguments against)
C. Debate on the role that markets play in this business
a. Discuss the role that selecting/selected markets play for the business - including market competition
b. Debate on the role of market (three arguments for and three arguments against)
D. Discuss the effects of the internal and external environments of the organization in relation to their marketing strategies5. Analysis of buyer behavior in relation to the company's marketing communications
a. Analyze the relevance of buyer behavior to the company
b. It's current marketing communications strategies.
c. Criticism over its current marketing communication strategies
d. Two recommendations for developing effective marketing communication
E. Conclusion
a. Brief summary of findings
b. Challenges and how you have overcome them
c. Significance of this research
d. Recommendations