Assignment:
Guidelines
Working individually, you are required to research and analyze the public relation strategies of a select non-profit entity or organization. You will write a brief, but insightful report demonstrating your understanding of their strengths, weaknesses, opportunities and threats (SWOT). Additionally, you are expected to identify their primary public relations' goals and objectives.
• Raise awareness
• Influence desire
• Encourage trial
• Facilitate purchase
• Create loyalty
Please choose from one of the following:
Alvin Ailey Dance Foundation
American Ballet Theater
American Heart Association
American Red Cross
Bill and Melinda Gates Foundation
Black Girls' Rock, Inc.
Boston Symphony Orchestra (Pops)
Charity: water
Do Something
Doctors Without Borders
First Nations Development Institute
KaBOOM!
Kauffman Foundation
Keep a Child Alive
MacArthur Foundation
Make-a-Wish America
Museum of Modern Art
National Collegiate Athletic
Association
National Public Radio (NPR)
Nature Conservancy
People for the Ethical Treatment of
Animals (PETA)
Public Broadcasting Systems (PBS) (RED)
Smithsonian Institutes
St. Jude's Children's Research Hospital
Sundance Film Festival
TED Talks
United States Olympic Committee (USOC)
US National Park Service USO
World Wildlife Fund
Analyze the use of one or more of the following PR tools/strategies:
• Broadcast media (radio or television)
• Press Conferences/Special Events
• Press Releases/Media Alerts
• Digital and Print Media (magazines or newspapers)
• Blogs and/or Social Media (apps, networks, platforms, etc.)
• Other (brochures, contests/giveaways, newsletters, promotions, etc.)
Critical Analysis:
Please use following format and headlines to outline your critical analysis. You should have one paragraph per section not to exceed three (3) pages:
I. Overview
II. Strengths - Internal
III. Weaknesses - Internal
IV. Threats - External
V. Opportunities - External
VI. Suggestions
VII. References* - requires APA format
DELIVERY
This assignment should not exceed 2 t o 3 pages (excluding reference page), doublespaced with 1-inch margins on all sides. Preferred font is 12-point (either Arial or Helvetica). Please submit online via Moodle and save as a MS Word document using this format: LastName-COM303-NPRC.