Homework: Product Analysis- Peloton
Instructions
Submit your analysis of the first P (product) for your chosen company's product. The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:
o Analyze the product and the company's primary target market. What are the niche characteristics of the product and the traits of the primary target market?
o Analyze the branding of the product, including the intended audience and the product positioning. What influence, if any, does the brand have on its product category?
o Analyze the competition for the product, and the overall marketing environment.
o Synthesize product strategies for the company to achieve business success. Why will those strategies yield success? What would you recommend the company do in terms of this product to assure its long-term success?
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.