Business Name: Purple Haze
Product: Purses
Trademark: Military Image
Potential customers: military spouses / women
Essay 2 pages
1.Provide a detailed description of your company. The description should include, at a minimum, the product's name, trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.
2.Describe the company's target market in terms of its size, competitors, and the specific needs and wants of potential customers that your product or service is likely to satisfy.
3.Analyze the pricing strategy relative to the company's pricing objective, and internal and external factors that could affect the pricing of the company's goods or services.
4.Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.
Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity