Problem:
I'm using Kroger as a company and I have selected Mexico to consider expanding into.
1. Analyze that potential international market by considering the 4 aspects of the diamond of national advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments
2. Analyze the forces (in the home market and international market) that will help the organization succeed with its expansion, and the forces that may act as barriers to that expansion.
3. Evaluate the 4 adjustments leaders must make when expanding internationally (Burkus, 2012). Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.
4. Recommend whether the organization should expand into the chosen country and explain your rationale