Problem:
Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth.
When thinking of a luxury chocolate company, analyze the needs of the target market. What is the main target market for this company and what do they want from a channel of distribution?
If this company was your which channels of distribution would you consider and why (Direct: retailers, wholesalers, dealers, manufacturers rep, indirect: catalog, sales force, internet ads etc)?
How many channel members would you use and why (intensive distribution, exclusive, or selective)
If you had to recommend a channel organization, which would be the best fit? (conventional, vertical, horizontal or multichannel marketing system)