Analyze the marketing channel issues that may arise when a product is bundled with a service.
Analyze the implications of service characteristics for channel management.
Examine the environment of international channels. Select the one environmental factor that affects behavioral processes in international channels the most. Provide your rationale.
Imagine your company has channel partnerships in 18 different countries, most with language and cultural differences. Determine the best strategy for motivating international partners whether it is a comprehensive strategy that aligns to some members or 18 individual strategies. Provide your rationale
Discuss ways you plan to apply what you learned in this course in your current or future position.
•Consumers and customers rarely appreciate the affects of a strong marketing channel strategy but are aware and disappointed when a poor strategy is in place. Determine one way the distribution industry can strengthen its reputation.
Write a speech that you would give to a friend in an elevator summing up the contents of this course. You have 30 to 90 seconds. Go!
The textbook identified several areas of business logistics management. Sum up the most important concept that you learned in 160 characters or less.