Assignment
Select 1 of the following in your community or surrounding area:
i. Walk-in clinic, such as an urgent care facility
ii. Retail clinic in your local grocery store or retail pharmacy
iii. No-appointment physician's office
Research the market of this facility. Consider the following as you complete your research:
i. Demographics of the consumers who use the facility selected
ii. The location of the facility selected
iii. The marketing used to bring in consumers to the facility selected
Write a 700 words paper that analyzes the market perspective of the facility selected. Ensure you:
i. Describe the facility selected, including its location.
ii. Analyze the demographics of the consumers who use the facility selected.
iii. Include the cultural and generational demographics in your analysis.
iv. Analyze the marketing approach used for the facility.
v. Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
vi. Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.