Marketing Communication Help Week 3 Discussion
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Then, analyze the key factors in Progressive's marketing communications strategy that contributed to influencing buyer behavior. Analyze the specific buyer behavior which the ad seeks to influence, and illustrate with examples from the ad to support your claim.
https://www.kaltura.com/index.php/extwidget/preview/partner_id/956951/uiconf_id/12819401/entry_id/1_ka4bsvpr