Discussion:
Discuss this week's objectives with your team. Your discussion should include the topics you feel comfortable with, any topics you struggled with, and how the weekly topics relate to application in your field. Answer questions completely..
Objectives
1 Justify the importance of marketing research in the development of marketing strategy and tactics.
2 Analyze the importance of competitive intelligence and analysis in marketing.
3 Identify various segmentation criteria that impact target market selection.
4 Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions.