Homework
Watch the following YouTube "Triggering Behavioral Change: How to Make (and Break) Consumer Habits" webinar published by Marketing Science Institute and answer the following question:
o Based on the video discussion, what are characteristics of consumer habits?
o Describe the framework of creating automatic behavior. What are the key factors in this process? Explain.
o Find two examples to illustrate this automatic behavior process. Avoid using the example discussed in the video.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.