Assignment:
Counterfeiting in Licensing:
Locate one current* article NO LATER THAN 6 MONTHS OLD (from WWD, the Wall Street Journal, The New York Times, or Crain's or ANY other publication.), about counterfeiting as it affects a fashion company that uses licensing.
1. Summarize the article and analyze the effects of counterfeiting on this particular business.
2. How is licensing at this company being affected by this counterfeit merchandise? Make recommendations as to what you would do to help solve this business problem.
Please try and reference the information from the video below.
Cloak and Dagger - Design Espionage
The article should not be more than 6 months old. Make sure you cite where the article came from.