Homework: Who Uses Personal Care Products?
For this homework, you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market. The proposed target market will be males, between 18 and 35 years old, and price points will cover income ranges from lower to mid-level. Distribution is planned to take place in drugstores, grocery stores, and stores such as Walmart and Target, with the primary retailer carrying the full product line being drugstores. You have been tasked with a consumer behavior analysis to help make marketing decisions.
Write a 5 page paper in which you:
a. Propose a type of message appeal to be used in advertising, making sure to explain the rationale behind the appeal.
b. Analyze the different cultures this product will appeal to and make recommendations on which three would be the best choice.
c. Decide which microcultures and additional demographics should be targeted.
d. Suggest ways to utilize group influence in the marketing of the product.
e. Create a plan to address need recognition, search behavior, and getting the product into the consumers' consideration set.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
a. Formulate a profile of likely purchasers of a new product and strategies for bringing the product into consumers' consideration set.