Discussion:
Review a company case:Arabic blackberry:Adapting to the language of the market
Q1. Analyze the decision process buyers of a typical push email device go through before purchasing the devices?
Q2. Apply the concept of aspirational groups to the BlackBerry brand. Should marketers have boundaries with regard to this concept
Q3. Explain how both positive and negative consumer attitudes toward a brand like BlackBerry might develop. How might someone's attitude toward Blackberry change?
Q4. What roles does the blackberry appear to be playing in the development of the mobile handset market in the Arab world?