In anticipation of upgrading its web presence, the American Woodcrafters' Association asked those who visited its public site during September, October, and November (207 hits; 112 responses) to complete the online survey linked to the home page.
You've been asked to analyze the data and identify the strengths and weaknesses of the current site. Report your findings in a memo to Joy McDonald, Communication Committee Chair.
|
Factor
|
Very Good
|
Good
|
Neutral
|
Poor
|
Very Poor
|
|
Appearance
|
23
|
33
|
44
|
8
|
4
|
|
Ease of navigation within site
|
6
|
55
|
41
|
3
|
2
|
|
Information organization
|
17
|
24
|
42
|
16
|
8
|
|
Information clarity
|
11
|
23
|
31
|
35
|
7
|
|
How did you first
|
Media
|
Print Media
|
Word-of-
|
Search
|
Link from
|
|
hear of our site?
|
Broadcast 2
|
33
|
Mouth 19
|
Engine 34
|
Another Site 19
|
|
How often do you
|
First Visit
|
Daily
|
Weekly
|
Monthly
|
Occasionally
|
|
visit the site?
|
13
|
2
|
24
|
31
|
37
|
|
Did you find the specific information you were looking for?
|
Yes 27
|
No 21
|
Just Browsing 56
|
|
|
|
Would you recommend this site to others?
|
Yes 31
|
No 13
|
Unsure 53
|
|
|