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Analyze the concept of brand assessment as a determinant

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Analyze the concept of brand assessment as a determinant for brand value. Evaluate the brand value process, and share your thoughts regarding evaluating brand through valuation.

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze the concept of brand assessment as a determinant

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