Assignment: Environmental Scanning
Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
· Evaluate the internal and external environments of your selected company using an environmental scan.
· Analyze the competitive advantage of your selected company.
· Evaluate the strategies your selected company uses to create value and gain competitive advantage.
· Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
· Evaluate the effectiveness of the measurement guidelines your selected company uses.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.