Discussion Post: Marketing Management
Provide a graduate-level response to each of the following questions:
• Before reading this chapter or beginning class, what did you expect marketing to be? Ask a family member, classmate, or coworker what they think marketing is. See whether you can persuade them that marketing enhances a mutually beneficial exchange between a customer and a company.
• New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes could you make to enter that industry and enhance customer satisfaction (and be profitable)?
Activity Problem
This activity will allow students to systematically understand the general and specific environments of business.
• Activity 1: Select any company of your choice. Identify its strengths and weaknesses. Then analyze the company's context, customers, competitors, and collaborators.
• Activity 2: What social problems do you think is the world's biggest? Wars? Global warming? Resource imbalances? How could you start to solve a big social problem through marketing?
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.