Analyze the combined impact of external and internal influences on consumer purchasing patterns. Explain key trends of consumer behavior that are central to marketing planning and implementation. Evaluate how internal influences and trends relate to marketing practices and marketing strategy. Evaluate how external influences and trends relate to marketing practices and marketing strategy. Discuss how marketing leaders can leverage consumer analysis information. Develop successful marketing strategies, specific to the coffee industry for a global economy. Present the analysis in a smooth manner, supported as needed by properly cited resources.