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Analyze the case study lego as swot analysis

Problem:

I would like you to analyze the case study "LEGO" as SWOT analysis, including grounds of them. So four elements: Strengths, Weaknesses, Opportunities and Threats. You can use today's current external environment of the industry. I would like to know SWOT elements for each.

Now I am practicing to analyze companies, but I don't know how to do exactly.

So I would like to learn how to do by asking you for it.

See the reference for the Lego case study:

Rivkin, Jan W., Stefan Thomke, and Daniela Beyersdorfer. "LEGO." Harvard Business School Case 613-004, July 2012.

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