Assignment task:
"The Surprisingly Used BTS Meal Packaging"
The great enthusiasm of the public to get the BTS Meal caused the price to soar. The BTS Meal package is priced at Rp. 50 thousand. One package consists of nine pieces of McNugget, one glass of medium-sized drink, medium fries, and two special sauces, namely Chili Sweet Sauce and Cajun Sauce, fast food that is synonymous with western culture, combined with Korean-style sauce, succeeded in making millions of soldiers intrigued. the whole world.
What Indonesian ARMYs are looking for in the BTS Meal is the purple wrapper with the BTS logo written on it. This is what makes in online buying and selling applications, BTS Meal packages are sold from tens of thousands or even hundreds of thousands, to millions of Rupiah. Not just storing it, these BTS Army even look for all kinds of ways to make the packaging durable and share tips on social media. Such as turning used sauce packaging into key chains, cell phone cases, tumblers, etc.
Furthermore, the BTS Meal phenomenon is not only about crowds in the midst of a pandemic, which has implications for the closure of dozens of outlets, as well as an increase in the price of BTS Meal packages up to packaging prices that reach millions of rupiah in online buying and selling applications, but also an interesting phenomenon of concern for the BTS Army. Indonesia initiated the donation movement for online motorcycle taxi drivers who queued for hours to get the food. Online motorcycle taxi drivers had to queue for hours to get the menu ordered by their customers. In fact, some turned back empty-handed because their packages had run out or their outlets were closed.
Because of that struggle, ARMY Indonesia invites BTS fans to donate to drivers who buy and deliver BTS Meals. "This time, let's share for the ojol drivers. You see, they will be our heroes to order the BTS Meal. The ojol will dedicate their time to waiting and delivering the special food directly to the ARMY's house," wrote Army Indonesia, which raised funds through kitabisa.com. The results obtained are quite extraordinary. The total donations collected reached Rp235 million in just two days, last Tuesday (08/06).
Question 1: Analyze the role of the environment and reference groups in the phenomenon of consumer behavior above.
Question 2: Analyze how the collaboration of 2 different cultures (McD as a symbol of western culture and BTS as a symbol of eastern culture) can be accepted and has a tremendous impact on consumer behavior in various parts of the world.
Question 3: Analyze the buying behavior of BTS Meal from the point of view of the consumer situation, especially from the buying situation, consumption situation and disposal situation.