Greetings
Cite all outside sources according to APA formatting guidelines.
AT&T my Brand of choice
Why this brand because it is connecting people where they live and work and growing.
Identify the four components of brand position
- Analyze the brand position in its niche/market as it relates to the four components of brand position in 90- to 175- words.
- Evaluate brand equity in 90- to 175- words
- Identify current challenges and opportunities for the brand:
- Explain in 90- to 175- words what strategies you propose for the brand based on the identified challenges and opportunities.
- Based on the readings, what is the difference between a product and a brand? Compare the two in no more than 175- words