Problem
Recently, you have set up an online shop that sells organic hair supplements. A friend of yours, Eunice, who works for an advertising agency, offers to sell you "5 stars reviews" for the supplements you are launching. She tells you that buying "reviews" are just like hiring actors for TV commercial. You are paying them to say they like your products.
Use Laudon and Laudon's five-step model of ethical reasoning to analyze the BIS ethical dilemma presented in this scenario and propose an appropriate resolution. You will need to specify and apply each step of the model. Generic answers will not be accepted.