Analyze the attractiveness of the russian ice-cream

Question

This questions are related with, Ice-Fili (Abridged), 705441-PDF-ENG;

Ice-Fili

1. Analyze the attractiveness of the Russian ice-cream industry using Michael Porter's 5 forces framework.
2. How is it likely to evolve?
3. What are the potential sources of competitive advantage in the Russian ice cream industry? In particular,
4. What determines willingness to pay?
5. What determines relative cost position?
6. How much must Russian consumers be willing to pay to cover the extra costs of high quality ingredients?
7. How well-positioned is Ice-Fili relative to its key competitors?
8. What strategic options does Ice-Fili have? What strategy would you recommend to Anatoliy Shamonov? Be specific. In particular,
9. What choices do these entail?
10. What key assumptions are you making?