Assignment Task: Analyze the advertisement American Horror Story: Coven Poster.
A. Introduce the context. What does the ad explicitly communicate? What product or media is being sold? Who might be its intended audience? What are the ad's aesthetics? What seems to be the theme of the ad?
B. Describes the ad in much detail as possible. Narrate the path that your eyes naturally take over the course of the image, including everything you see. Identify the image's formal elements such as composition, setting, colors, lighting, contrasts, use of space, objects, characters, subjects, shapes, etc.
C. Develop a thesis statement that argues for the interpretation of the advertisement's implicit message. Write about one specific visual element/visual choice that you notice in the ad. What is it? What is noteworthy about this visual element? What feeling or connotation does the element aim to evoke? How do you know? Why do you think the ad uses this choice to evoke this feeling or connotation? What is implied by this visual choice and the feeling or connotation associated with it? What could this imply about the ad?