Assignment task:
Choose 1 country that Bank of America could consider expanding into.
Analyze that potential international market by considering the 4 aspects of the Diamond of National Advantage: industry rivalry, demand conditions, related and supporting industries, and factor endowments.
Analyze the forces (in the home market and international market) that will help BOA succeed with its expansion and the forces that may act as barriers to that expansion. Refer to your analysis of the strengths and weaknesses of Porter's Five Forces and the analysis of the Diamond of National Advantage.
Evaluate the 4 adjustments leaders must make when expanding internationally. Recommend 1 specific leadership action for each adjustment, such as developing a global mindset, developing sensitivity to cultural differences, decentralizing, deciding on the level of involvement, etc.
Recommend whether the organization should expand into the chosen country. Explain your rationale.
In presentation form present an analysis and recommendation to include the following :
- Identification of the country you have chosen
- Analysis of?each of the elements of the Diamond of National Advantage
- A summary of an analysis of the forces that will help the organization succeed in the new country
- A summary?of an analysis of the forces that will hinder the organization's success in the new country
- Leadership actions required to make the 4 adjustments identified by Burkus (2012)
- A recommendation and rationale
- A conclusion
- References