Assignment: Best Practices Analysis For Building A Digital Brand
Write a 1,400- to 1,750-word analysis of a digital brand.
• Analyze social media practices used for a specific brand.
• Evaluate the brand's digital footprint across channels.
• Determine what their customers search for, what devices they use, which social networks they use, the websites and apps they use, and when and how often each is used.
• Does their messaging support their brand position with these customers?
• Does the social media footprint effectively move their customers through the buyer's decision-making process?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.