Introduction - no more than 2 paragraphs. Concise and efficient - not to elaborate
Id the problem
a) Main problem
b) Short background
Analyze situation
a) Necessary and relevant analysis. Analyze according to the industry, management, competition, and consumer.
b) SWOT Analysis- specific and relevant
c) Focus on points that are relevant to the situation
Alternative strategies
a) 3 strategic alternatives
b) Compare alternatives
c) Graphs and or tables that help sustain the analysis by quantitatively or qualitatively.
Recommendations
a) Alternative strategies that will help solve the problem
References
b) No less than 5 which are cited in the work
Graphs or tables
Article : Strategic Information Systems Planning:An Empirical Evaluation of Its Dimensions By Carla L. Wilkin, Narciso Cerpa