Questions for Discussion
Give as many examples as you can for how International Pa¬per defies the common social criticisms of marketing.
1. Why is International Paper (IP) successful in applying concepts of sustainability?
2. Analyze IP according to the Environmental Sustainability Portfolio
3. Does IP practice enlightened marketing? Support your answer with as many examples as possible.
4. Would IP be more financially successful if it were not so focused on social responsibility? Explain.
Attachment:- Marketing.rar