Assignment
For the project please put together a presentation covering the following. If the format taken is presentation(PPTX or Google Slides, then there needs to be written accompanyment of analysis),
1. A company's business model and its products
2. Analyzing Internet Marketing tactics and strategies of the company across multiple channels
• search engines (PPC & SEO)
• social media
• email
• website design
• others you may find
3. Consider a competitor for that company and contrast their Internet Marketing strategies and tactics with respect to the chosen company.
Graduate students in 894-203 & 894-207. Please use two competitors.
4. Provide recommendations for the improvement of the assigned company's Internet Marketing activities
Note:
• Provide analysis related to what you found vs just describing what you found
Choose one of the following companies:
• officedepot
• lendingtree
• funjet
• lowes
• etsy
• overstock
• zappos
• trivago
• chewy
• blueapron.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.