Assignment: Tourism Marketing
Write a report which summarizes how the COVID-19 pandemic (March 2020-ongoing) has affected consumer behavior in a chosen destination. In this task, you should:
i. Summarize how the destination has reacted to the outbreak of the pandemic, how they have implemented lockdown, and/or safety measures up to the date of delivering this task, and most importantly, how this crisis has been communicated to their targets.
ii. Explain which targets were prominent for the destination before the pandemic, and critically evaluate whether changes have occurred about those segments because of the pandemic.
iii. Analyze information on the thoughts, feelings and behaviors of the destination's targets that might have affected how, when, and if they have changed their relationship to the destination
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.