Problem
A. Develop the digital business model canvas for IndiaMart.
B. Analyze IndiaMART as a market and assess its stakeholders.
C. Assess IndiaMART as a multi-sided platform with network effects. What are the implications of competing in network markets?
D. Discuss IndiaMART as a technological and economic platform by considering its technological limitations and potential, enablers of economic activity, and unique environmental contingencies.
E. Do you consider India Mart to be an example of successful digital business transformation? Why why not.