Analyze how your company will implement the New-Product Development Process (seven stages) to bring your product/service from concept to commercialization.
Idea Generation
-Researchers identifying customer needs
-Instead of focusing on how to improve product, focus on product category
Screening
Separate ideas from those without merit
Concept Development and Testing
Measurement of customer attitudes and perceptions relative to product
Company is Starbutt jeans which is a fictional company.