Assignment: Innovation and Competitive Advantage- Changing Environments
Reference pp. 87-88 in Ch. 4 of Managing Innovation and Entrepreneurship.
Competitive advantage, according to Hisrich and Kearney (2014), requires organizations to engage in six processes to maintain innovation. Organizations like Google, Amazon, Apple®, Android, Facebook®, Siri®, Virgin Group®, Microsoft®, and eBay® have done this successfully.
Select an organization other than those listed above (Google, Amazon, Apple, Android, Facebook, Siri, Virgin Group, Microsoft, and eBay) to explore competitive advantage and the six processes to maintain innovation discussed in Hisrich and Kearney (2014).
Write a 700 to 1,050 words paper in which you analyze how the selected organization is meeting the concepts of competitive advantages as outlined in Hisrich and Kearney (2014), on pp. 87-88. Be sure to include information about the following:
i. The organizational leadership philosophy on innovation
ii. Activities the organization is actively engaged in to sustain competitive advantage within its industry
iii. R&D initiatives the organization is involved in for long-term competitive advantage
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.