Assignment
The assignment is the second part of a three part strategic management plan for the company selected by the student. The purpose of the assignment is for students to establish long-term goals and objectives; indicate, specify and discuss strategies; and investigate, consider and describe specific business strategies including vertical integration and strategic alliances, to achieve competitive advantage in the industry. The student also generates an appropriate organizational chart in alignment with the stated strategies.
Assignments are integrated to generate a Strategic Management Plan. This is Part 2 of the three part Strategic Management Plan.
Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
• Establish Long-term Goals and Objectives
o Strategy Formulation.
o Indicate the markets that the company will pursue.
o Specify the unique value the company will offer in the selected markets.
o Discuss the resources and capabilities that are required.
o Analyze how the company will capture value and sustain competitive advantage over time.
• Business Management Strategy
o Consider Cost and Differentiation Advantages.
o Describe the Corporate Strategy.
o Investigate Vertical Integration.
o Describe Strategic Alliances.
o Detail the Company Competitive Advantage.
o Generate an Organizational Chart of the company you selected.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Environmental-Scanning.rar