Identify three factors to consider in determining the competitive value of information technology. Justify the selected factors.
· Of the factors selected, determine if each factor is applicable to all businesses and industries, and explain why or why not.
· Analyze how social media provides a competitive advantage for an organization's Web strategy, given that many companies have started hiring personnel to handle Facebook and Twitter posts. Explain why a robust Web presence matters to company executives.
· Imagine that you are the CIO of a well-established company. State three compelling reasons why your company should utilize social media to attain a competitive advantage and explain your answer.