Marketing Management Assignment
Learning Outcomes:
- Ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers.
- Ability to carry out objective and scientific analysis of consumers' needs and wants.
Assignment Questions:
Taking into consideration a company of your choice and its products/services,
1. Discuss how companies choose target-marketing strategy and identify attractive market segments. Improve your answer with examples.
2. How do firms manage all of their products and services? What are the steps in the best development process for new products/services?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.