Assignment: Brand Personality Presentation
Choose an organization with which you are familiar or use the organization you chose.
Create an 8 to 10 slide Microsoft PowerPoint presentation with speaker's notes representing how this organization manages and develops its brand personality, and deliver the following:
o Find an ad (digital or non-digital) that you feel communicates a strong brand personality. Include this ad in your presentation.
o Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 in Consumer Behavior: Building Marketing Strategy).
o Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
o Review what traits you believe are good to have in a brand personality.
o Analyze how this brand personality impacts competitive positioning.
o How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.