Discussion Post
Prior to beginning work on this discussion, review Chapter 6 of your text, the article Inside Amazon Go, a Store of the Future and watch Introducing Amazon Go and the World's Most Advanced Shopping Technology.
In your initial post,
1. Explain how Amazon Go needs to employ electronic data interchange (EDI) and efficient consumer response (ECR) to effectively and efficiently manage its stores.
• Your explanation can be around one specific example of a grocery item.
2. Analyze how Amazon takes advantage of big data analytics and its advanced customer relationship management (CRM) to improve employees' productivity, enhance corporate profitability, and, above all, create customer loyalty.
3. If Amazon Go decides to expand globally and even dominate a domestic market, would they need to acquire information through direct perception? Why or why not?
Textbook: Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.).
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.