Assignment Analyzing and Targeting the Global Market Opportunity
1. The Global Customer and Buyer
a. What is the customer value and value equation in your proposed market for your proposed product offering
b. Explain the Diffusion Theory and Adoption process for your product offering within the country.
2. Global Market Segment, Global Targeting and Global Product Positioning Module 4
a. Identify the market segmentation method that you will use within your target country; geographic, demographic, psychographic, etc.
b. Identify the criteria for targeting specific customers and explain your target market strategy
c. Define your product positioning within the country and why it will be most effective.
3. Bibliography/References and Organization:
Expectations: This is a team submission, one paper per team. Maximum of 5 pages. Use a minimum of 3 references to defend your proposal. Use 6th edition APA form and style and the provided writing template. MBA cover page must be submitted and two papers; the final paper and the draft with track changes from each member. Track changes ensure that each member contributes and reviews the paper prior to submission. Your paper will be graded down if submitted without the draft and without each members recommended edits.
Course Learning Outcomes: A & B
A. Develop an understanding of the impact of globalization and digital technology on the dynamics of marketing.
B. Analyze effective global marketing strategies across national boundaries and within foreign countries using critical and creative thinking to develop innovative and profitable outcomes.