Discussion Post
a) Watch the Pinkberry case study in the LEARN section. Then determine the target market for Pinkberry using ALL the bases of segmentation to describe the customer profile. Provide a rationale for your answer.
b) Describe each level of Maslow's Hierarchy of Needs. Which level describes you the most when making purchases? Provide a rationale for your answer and use an example to highlight the level.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.