Task: BMW and it's Emotional Marketing Strategies
Analyze three current ads or commercials for BMW, in terms of brand equity.
Do the ads or commercials use the advertising concept model "Hierarchy of Effect" and/or do they use persuasion with the "Elaboration Likelihood" model?
1. Describe the three ads or commercials and include the link if applicable. Note: YouTube has numerous vintage and new commercials to view.
2. What is the overall message of the brand? Explain in depth.
3. Using one of the advertising models mentioned above, analyze the techniques being used in at least one of the ads.