Analyze consumer influence on ethical behavior in marketing


Discussion Post: Ethical & Socially Responsible Marketing Analysis

Write 350 to 575 words analysis and evaluation of a company's effectiveness in the following areas:

1) Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.
2) Relate the triple bottom line to an organization's sustainability.
3) Analyze consumer influence on ethical behavior in marketing.
4) Assess the value of communicating ethical behavior to the public.
5) Conclude how ethical issues influence legal issues in marketing.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Analyze consumer influence on ethical behavior in marketing
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