Analyze consumer influence on ethical behavior in marketing


Problem

a) Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

b) Relate the triple bottom line to an organization's sustainability.

c) Analyze consumer influence on ethical behavior in marketing.

d) Assess the value of communicating ethical behavior to the public.

e) Conclude how ethical issues influence legal issues in marketing.

The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: Analyze consumer influence on ethical behavior in marketing
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