Analyze consumer influence on ethical behavior in marketing


Homework: Human Resource

Read "Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making" from the University Library.

Write a 350 to 575 words analysis and evaluation of a company's effectiveness in the following areas:

o Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

o Relate the triple bottom line to an organization's sustainability.

o Analyze consumer influence on ethical behavior in marketing.

o Assess the value of communicating ethical behavior to the public.

o Conclude how ethical issues influence legal issues in marketing.

Format your homework according to the following formatting requirements:

o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.

o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.

o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.

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HR Management: Analyze consumer influence on ethical behavior in marketing
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